A major challenge currently facing internet marketers is how to best monetize popular social network sites. As marketers deal with complex issues of targeted marketing and privacy they are under pressure to devise a method to extract advertising value from some of the most visited sites on the internet. The answers are not obvious and will require creativity and ingenuity. Another equally ambitious and creative group has created their own solution to the monetization conundrum, it’s just not legal. Internet criminals have often been in front of the security frontier creating methods to beat internet security measures and take people’s money. Recently, a
http://www.king5.com/topstories/stories/NW_013009WAB-facebook-hack-ks.3334427.html
2 comments:
I read the article in the link and it made me think that this, in many ways reflects an inherent problem with the ease of and lack of personal verification to register for social networking or free email accounts. One, the almost no-cost acquisition of customers means that these services have tens and hundreds of millions of users. To tend to them individually would simply overwhelm the companies that provide these free services. Two, because of the lack of verification, companies are also left hand-tied to resolve these disputes. After all, they have no way know who is who in these incidents. The question is whether it will be feasible to verify and have a tighter watch over online identities.
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