tag:blogger.com,1999:blog-25016902.post4705887544167056853..comments2021-10-08T11:41:51.994-04:00Comments on A Little Class on the Internet: Can we get the J. Crew model to sashay?Unknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-25016902.post-42563420681499118342009-01-28T20:50:00.000-05:002009-01-28T20:50:00.000-05:00Speaking of fashion online….luxury brands are shif...Speaking of fashion online….luxury brands are shifting more and more towards online strategy and considering internet as a powerful marketing channel. It is impressive how luxury brands have their on-line strategy in the last few years. <BR/>Traditionally fashion luxury brands always invested heavily to develop amazing retail locations to capture clients and make them live a unique shopping experience by creating stunning environments. Now the challenge for these brands is to shift that experience on the web. Initially their website resembled simply to catalogues or magazines, but now the trend is to create an innovative website with a unique atmosphere, enhanced by videos, images and sounds to represent thoroughly the lifestyle and the brands. On Tod’s, Louis Vuitton websites, not only you will find videos and sounds, images of but also behind-the-scenes and making advertising campaigns videos. <BR/>Gucci, Louis Vuitton, Bottega Veneta, Jimmy Choo are only few examples of brands that are selling online. Most of these luxury brands discovered that internet is an alternative and powerful selling channel, but only few years ago this was not considered as an option. <BR/>Finally, fashion brands are becoming more and more acquainted with new media. Just recently some has started to broadcast their fashion shows online. In 2007 for the first time Armani’s fashion show was live on msn.com, and Karl Lagerfield’s collection video was available on itunes. <BR/>Now, I don’t think they’ll go for opening a store on Second Life, yet the trend of online marketing and sales have definitively change for luxury fashion brands.isabellahttps://www.blogger.com/profile/11095639628826624407noreply@blogger.com