tag:blogger.com,1999:blog-25016902.post6287864989698959396..comments2021-10-08T11:41:51.994-04:00Comments on A Little Class on the Internet: A New Ad Strategy From PandoraUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-25016902.post-78536982798041137692009-01-27T09:31:00.000-05:002009-01-27T09:31:00.000-05:00I agree that there is a baseline value for these a...I agree that there is a baseline value for these ads which are comparable to terrestrial radio. I'm sure that's how Pandora tries to sell them. However, like all internet based marketing channels, there is the safe, tried and true means of valuing things (ie - finding an offline comparable) and then there is the new and innovative ways to maximize the value. Internet radio differs from terrestrial in that there are calls to action that are ideally suited to the web. A radio ad might ask listeners to "call in" but on Pandora an advertiser can ask people to "click-in" to some type of promotion. The branding effect would be the baseline value but the ability to get direct response and interaction could be upside for the advertiser and eventually drive new types of higher-value ads.BewareOfDoughttps://www.blogger.com/profile/00051370528635088094noreply@blogger.comtag:blogger.com,1999:blog-25016902.post-8875489454248743332009-01-27T09:21:00.000-05:002009-01-27T09:21:00.000-05:00While Pandora is different from terrestrial radio ...While Pandora is different from terrestrial radio in many ways, wouldn't a 15 second ad in a stream of music just be valued like a radio advertisement - reach and frequency, etc.? Clear Channel has a rate card for stations of all genre types and audience sizes... If not, does that mean that the values ultimately assigned to 'radio' ads online could impact the revenues of radio companies?Jeremy Kaganhttps://www.blogger.com/profile/05796160954355562071noreply@blogger.com