| Girl, 15, Behind the Next Social Networking Success Story |
Most teenagers are happy to spend time using Myspace. Stephanie Meagher, 15, wants to go one step further. Her ambition is to own a site as successful as Myspace, Tagworld or Bebo. (PRWEB) April 29, 2006 -- Most teenagers are happy to spend time using Myspace. Stephanie Meagher, 15, wants to go one step further. Her ambition is to own a site as successful as Myspace, Tagworld or Bebo. “I love the idea of people all over the world connecting and making friends. It's what I did on Myspace and now it's fantastic to be doing it in a community of my own,” says Stephanie, who took a year out from school to realize her dream. |
A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Sunday, April 30, 2006
next tagworld, myspace...blahblahbox?
Thursday, April 27, 2006
Viacom to Acquire Xfire for $102MM
"Xfire is now backed by one of the world's leading creators of programming and content across all media. It means that Xfire will continue to grow and enhance your gaming experience. Xfire was created by gamers, for gamers. We will always remain committed to improving gaming with your friends. MTV Networks shares this vision with us, and they will help us to continue building Xfire into a larger and more exciting community, one passionate gamer at a time."
http://www.xfire.com/cms/xf_acquisition
More on Microsoft-Massive Possible Deal | paidContent.org
Saw this last night but PaidContent has an ongoing summary. After we spoke about Massive in class... Looks like Microsoft listened and is thinking of buying them for $200-$400 mm.
is AOL becoming the next NBC
http://www.nytimes.com/auth/login?URI=/2006/03/01/business/media/01adco.html&OQ=_rQ3D5Q26orefQ3DsloginQ26orefQ3DsloginQ26orefQ3DsloginQ26orefQ3Dslogin&REFUSE_COOKIE_ERROR=SHOW_ERROR
Wired News: You, To, Can Right Like a Blogger
Great commentary on blogging. While some believe that blogging will somehow naturally cause people to learn and gravitate to better writing, as this writer points out, that presumes people have the sense to distinguish the two and choose between them. Sadly though, most people prefer People to the New Yorker. It's definitely an open question I think - does the easy access of blogs and other internet tools improve the general discourse, merely by allowing more people to gain experience in participating in it?
"As a mere stripling, I was advised that if I hoped to become a good writer, I should write every day. More than that, I should read good writing every day. This can be accomplished on the internet as easily as it can by reading a book or magazine. But if you're the sort who prefers People to The New Yorker, well, again, what's the point?
So my riposte to Topsy was, while the internet may be a nifty vehicle for delivering one's polished prose and penetrating insights to an impatiently waiting world, it can't help you become a better writer if you, pardon my French, suck."
Wednesday, April 26, 2006
What Will It Take For a Web Hang Site to be the Next No. 1?
http://online.wsj.com/article/SB114600135884335697.html?mod=mm_hs_marketing_strategy
Monday, April 24, 2006
Big Music Firms Dealt a Legal Blow
"Judge Marilyn Hall Patel, of the U.S. District Court in San Francisco, found that two of the four big music companies, Vivendi Universal SA's Universal Music Group and EMI Group PLC, deliberately misled federal investigators by obscuring the degree
to which they sought -- and gained -- information about their competitors' pricing agreements with online music services."http://online.wsj.com/article/SB114583343293133617.html?mod=mm_media_marketing_hs_left
For MySpace, Making Friends Was Easy. Big Profit Is Tougher. - New York Times
MySpace, in the NYT - an excellent summary of the current situation... How do you monetize with out pissing off the members? With a new social networking site launching almost every day, this is not an idle question. Friendster bought it by pissing off its core group of hard core users.
"FOR now, MySpace is charging bargain-basement rates to attract enough advertisers for the nearly one billion pages it displays each day. The company will have revenue of about $200 million this year, estimated Richard Greenfield of Pali Capital, a brokerage firm in New York. That is less than one-twentieth of Yahoo's revenue."
Video Handsets Mostly Just Used as Phones - New York Times
Bad news for proponents of mobile video... I have always been skeptical of what content people would watch on their phones. More to the point, I can't imagine why they woul dpay for it. Mobile video seems to be a nice to have for brief things that can be supported by 15-seocnd sponsors... News briefs, Sports highlights, soap opera updates, etc...
"'Many, many people just use their phones as a device to make and receive calls,' said Drew Hull, research director for mobile content at the NPD Group. Until the price of video service drops, he said, 'they still have no interest in paying extra for that service.' "
Sunday, April 23, 2006
Blogging at Work
This WSJ article will make you glad you did not become a lawyer.
"It's easy to understand why blogging attracts the J.D. set: Few professions combine as much creative talent with so much mind-numbing work."
There is an increasing trend of people blogging at work about their jobs. Some of the early bloggers with many readers have gotten book deals, many are just voicing frustrations with work, and a few have lost their jobs when their employers found out.
TVGuide.com Launches Writers Blog Community
"We're trying to keep it simple," explained Jay Bryant, director of online communities for TVGuide.com. "This isn't aimed at a tech enthusiast; it's aimed at a much broader population." Bryant noted TVGuide.com plans to build content and traffic in the next two or three months, at which time a "much more robust user community" will be launched in conjunction with the start of the fall television season."
http://www.clickz.com/news/article.php/3600636
Comeback of the Net Boom and Web 2.0
http://money.cnn.com/magazines/fortune/fortune_archive/2006/05/01/8375405/index.htm
2 articles on MySpace
But it's much harder to make a lot of money, for now. http://www.nytimes.com/2006/04/23/business/yourmoney/23myspace.html
Friday, April 21, 2006
New media | Talking to yourself | Economist.com
"in the age of mass participation, new media will co-exist with old - indeed it is already increasingly hard to tell when one becomes the other. True, ever more people will upload short video clips to new websites such as YouTube.com, go to Netflix.com to rate their DVDs, to Amazon.com to discuss books and their own blogs for online debate. But that will not replace Steven Spielberg's blockbusters or the New York Times's network of reporters."
The Economist opines about blos and media proliferation.
IAB release 2005 Online Advertising Report
Chock full of lovely data...
Thursday, April 20, 2006
MySpace for the Office
Venture capital backed "Visible Path" is hoping to use social networking to overcome the sixth degree of separation in the corporate world. So next time instead of making a cold call, you may be able to find someone within your or your friend's social network, who happens to know the CTO or CMO you are trying to reach, and make a proper introduction.
Details, see the Business Week article.
http://www.businessweek.com/technology/content/apr2006/tc20060418_044277.htm?chan=technology_technology+index+page_internet
The internet - the place where decisions are made
Did he really say that?
Scrambled Hackz is a new program designed to protect intellectual property rights does so with patented voice recognition software.
The concept is simple: Speak a sentence and choose the proper database of sound bytes. The user’s words are replaced with sounds from the database. For example: see a K-fed interview regarding his marital bliss and then make up your own words. Now he might say what we know he is thinking. “I am taking all her money and I ‘m rich, don't hate the playa hate the game!”
The way that it works is that it takes a an audio video and cuts it into 16th note pieces and gives each a voice recognition pattern and sequences them in a database. Then when a users says something it does the same exact thing and matches their 16th notes patterns to those in the database and reconstructs both the voice pattern and image. I suggest you watch the video clip.
The Internet - a channel to the freedom of speech?
article
some more articles
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