Bringing AI to Email Marketing

Automation is the future. From building products to efficient shipping and tracking, whether you like it or not, computers are slowly taking over repetitive tasks that used to be done by humans. While creative endeavors are more slowly to become automated, the intersection of creativity and sales (marketing) is ripe for automation. Enter email automation.

Utilizing data and metrics from a variety of user actions based on audience, you can now set up customer journeys and automate emails to lead your prospective customer down the marketing funnel without having to press "send" on a single email. The top four benefits of email automation include:

1. Engage and welcome new prospective customers
   Automating an email to deploy to someone who has done something on your site (create an account, sign up for a newsletter, etc) builds brand awareness and trust with the prospective customer. In addition, welcome programs are one of the highest revenue-generating automations available because it enables you to reach out and engage with your newest subscribers as soon as they sign up.
   
   
2. Drive more conversions
   Setting up a customer journey with predefined action items enables you to speak to the customer directly where they are in their buying process. Abandoned cart emails are a perfect example of this. An email landing in a shopper's inbox after they've left your site with items in a shopping cart reminds them of what they have left behind and encourages them to complete the purchase.
   
   
3. Boost customer loyalty
   Customer retention is key to growing your company. On top of being less costly than customer acquisition, research shows that return customers are up to 60% more likely to complete a sale than customers who haven't shopped with a brand previously*. With email automation, you can automatically thank a customer for their purchase as well as set up loyalty programs, birthday and anniversary messages to keep customers engaged and give them a reason to shop with you in the future.
   
   
4. Re-engage lapsed leads
   In setting up a trigger to deploy an email to customers who haven't engaged with your brand in a certain amount of time, you can remind them of your brand and prompt additional interaction. Without automation, this would be someone's full-time job to follow up with everyone; now it can be done without oversight. 

Many CRMs on the market now give you the ability to set up journeys and automate these messages. Why do more work when you can have a computer do it better for you?

References:

*https://www.outboundengine.com/blog/customer-retention-marketing-vs-customer-acquisition-marketing/#:~:text=Acquiring%20a%20new%20customer%20can,customer%20is%205%2D20%25.

https://blog.dotdigital.com/marketing-automation-how-to-start-automating-emails

The Weeknd’s Superbowl Halftime Performance

I found this article interesting because it shows how marketing has evolved over the years. Historically, a movie star or a musical artist would have to plan for months and invest substantial money into a public spectacle for the amount of publicity that you can now get by becoming a “Meme” accidentally. Whether it is the Michael Jordan “Crying Meme” or the Will Smith “Entanglement Meme”, these stars are getting tens of millions of dollars’ worth of publicity for free through showing up as a meme on social media and other outlets. Lastly, the true novelty here is that these memes can last for years – constantly being reshared and indirectly promoting the artist.

https://www.cbsnews.com/news/the-weeknd-super-bowl-halftime-performance-memes/e performance sparked lots of memes - CBS News

THE NEW TAX COMING TO HAUNT YOU

 To be fair, this title is entirely clickbait and has almost nothing to do with the topic of this blog post. The topic at hand is the OECD desire to implement a global digital services tax. The actual guidelines for what this looks like is almost entirely uncertain, but the intent is to tax primarily large US digital services firms that today go untaxed in large portions of the globe where they deliver services and generate sales. 

The crux of the article is that any global framework is far off and far from certain. Which means business as normal for US digital services businesses in the meantime...

Digital services tax will struggle to clear US congressional hurdles | Financial Times (ft.com)

"The New Normal": Digital Marketing Trends to Watch

 The online sphere as grown dramatically in the past 12 months. Digital has become integral part of our "New Normal", as we learn to co-exist with COVID-19. 

According to Forbes, the digital acceleration has amplified a few market trends that were already emerging before the pandemic, and businesses will need to adapt their digital strategies to incorporate them:  

1. Show social conscience: any digital strategy should show sensitivity to the themes of diversity and cultural coexistence 

2. Embrace sustainability: businesses should learn to strike a balance between promoting price, convenience and environmental sustainability

3. Ramp up on live streaming: as lockdowns emerged and continued around the world, consumers embraced new, personal ways of connecting with brands. All brands should consider live streaming as a new, interactive touchpoint with clients across multiple platforms, including Facebook, Instagram, Twitter and TikTok  

4. Focus on community building: focusing on connecting clients and with clients has yielded better sales outcomes than simply pushing sales 

5. Explore voice and visual search technologies: with the increasing popularity of mobile over desktop and the aging of millenials and Gen Z, it is expected that a growing number of consumers will turn to voice and visual search in the near future

6. Launch podcasts: the popularity of podcasts has been increasing, and brands should leverage them as an opportunity to create a sense of intimacy with their clients 

7. Be transparent: brands should always be transparent and honest with their intentions, and avoid leveraging sensitive topics (e.g., diversity) as PR stunts

Reference:

https://www.forbes.com/sites/forbesagencycouncil/2021/02/01/digital-marketing-trends-to-watch-in-2021/?sh=771c62ad4483

When should a brand think about leveraging influencer marketing?

Have you ever scrolled through Instagram and saw one of your favorite celebrities, bloggers, or influencers sharing a product?  And five minutes later, you find yourself putting your credit card number in for that dress / leggings / hot sauce / workout device / etc.?  Influencer marketing has emerged in recent years as a new channel for social media marketing.  It is no longer a new channel, and many brands are thinking about how they can harness influencer marketing in a consistent and meaningful way.

My team was speaking with the company for our group project this week and they told us about a recent social media success.  They created a video of them packing in their warehouse and explaining their product, and posted it on TikTok.  The video went viral, mainly because it was reposted by multiple celebrities with strong followings.  This caused an influx of interest in the company's products, and they beat their yearly sales goal in one week in the first quarter.  This was totally unexpected.  So the question is - how do you harness that power, in order to be able to leverage it in a consistent way?

Brands should consider a few questions as they think about leveraging influencers to support their marketing efforts:

1. Who are my target customers and who do they follow on social media platforms?
2. How have peers in my sector performed using influencer marketing?  Where have they succeeded and failed, and what can I learn from this?
3. How will I measure success of this campaign?

What’s really driving marketers into clubhouse?

While clubhouse is said like podcast where users can only speak, not video, text and pictures, marketers says that it is better than podcast as it establishes an active social relationship with the users, not a negative audience relationship. It is more like a live, participatory podcast. Because rooms are topic-based (and “clubs” are interest-based), the potential marketing opportunities are self-evident.

 

Clubhouse ads are:

-       Related to the theme of the room, with higher receiver engagement

-       Word of mouth

-       Harder to skip

-       Less predictable than other ad forms, like TV ads…

 

Moreover, brands themselves can conduct live Q&A tied to product launches, entertainment companies can host post-premiere (or finale) roundtable discussion, and publishers can plan micro-keynote events.

 

As clubhouse is “invite only”, it is currently positioning the elite group who has high income and purchasing power. Therefore, in my opinion it is worth a try for high-end brand.

 

source: 

https://adage.com/article/opinion/opinion-clubhouse-started-battle-social-audio-its-twitters-lose/2314986

https://www.forbes.com/sites/michellegreenwald/2018/10/04/why-podcasts-will-continue-to-grow-why-its-great-for-brands/?sh=68ad3d56205f

5 seconds > 30 seconds

 Article: https://www.nytimes.com/2021/02/08/business/media/reddit-super-bowl-ad.html

I loved this story, mainly for Reddit and R/GA's creativity in maximizing their marketing dollars. Its no secret that Super Bowl ads don't carry the power they once did with the explosion of digital marketing. Many brands will pair a Super Bowl ad with twitter hashtags or instagram posts. Reddit did something very unique, they bought only 5 seconds of ad time, instead of the traditional 30 AND just put a backdrop with four paragraphs. It really blew up through twitter where people would post screenshots of the ad for others to read. Per the article it proved very effective! Reddit capitalized on the gamestop r/wallstreetbets press and illustrated their knack for creativity. 

No Cookies for You

The ability to target specific audiences is an integral feature to any digital marketing campaign or program. Advertisers and marketers are bound by the limits of an industry that has faced such rapid changes, not to mention the somewhat recent revamp of data privacy laws in 2018. It still feels like a relatively new addition to any website we come across, that requires you to accept their use of cookies and privacy policy. However, the third-party-cookie will soon be obsolete which begs the question how platforms that rely on third-party data will reach their desired audiences? It would seem that the value of 1st-party-data will become insurmountable. It will be interesting to see how ad-funded tech giants like Google will respond to this and to see how the ad-tech industry as a whole will evolve.

Article: https://www.thedrum.com/news/2021/01/26/how-do-you-solve-problem-the-death-the-third-party-cookie

Will Clubhouse be the next social media platform for marketers?

The parent company of Burger King and Popeyes jumped on the buzzy new app last week, opening the possibility of another digital channel for brands.

Clubhouse, an invite-only audio chat app with a reported $1 billion valuation, is quickly becoming the talk of the tech world. Late last week, that buzz extended to the ad world as Burger King parent company Restaurant Brands International (RBI) hosted an hour-long chat with executives just a day after reporting its full year and fourth quarter 2020 earnings results.

The "Open Kitchen" call sought to connect the quick-service conglomerate's marketing leadership with everyone from "marketing folks to consumers," as RBI global CMO Fernando Machado promised in a LinkedIn post announcing the event. It also opened the possibility that the platform, which combines elements of chat apps, conference calls and podcasts, could help other marketers reach consumers who are flocking to the still-in-beta app, which surged from 600,000 users in December to 2 million in January.

"People are going on Clubhouse and interacting with others to learn more about their interest areas — whether they are related to their careers, favorite celebrities or something else," Kady Srinivasan, senior vice president of marketing at e-commerce marketing company Klaviyo, said in emailed comments. "RBI's move with Clubhouse is strategic. It helps them to generate awareness of their organization, establish their executives as thought leaders, and drive buzz around what restaurants are doing, which is especially crucial for an industry that is struggling right now."

Direct access

RBI's Clubhouse event featured CEO José Cil, Machado, Chief Corporate Officer Duncan Fulton and CMO Ellie Doty. The executives spoke about the company's sustainability work and Burger King's new loyalty program, among other topics, and at its peak, the event had about 130 listeners ranging from restaurant operators and RBI employees to brand marketers, press and PR professionals, according to Business Insider.

As marketers eventually learned with early movers Facebook and Twitter and are still learning with relative newcomers like TikTok and Triller, consumers have different expectations for how they want to hear from brands on different social platforms. Even at this early stage, Clubhouse users have their own expectations, especially on an app that brings together disparate elements into one channel. For now, Clubhouse could give brands a way to engage with consumers and be part of a conversation without encroaching on privacy, said Klaviyo's Srinivasan.

"Brands who are savvy will truly lean in and listen to the topics that are paramount among their consumers. It's a huge learning opportunity and provides insight directly into what matters to their end consumers. Those insights could be used to influence product development, marketing strategy and so much more," Srinivasan said.

Along with gleaning consumer insights from Clubhouse conversations, brands could use the platform as another channel to deepen their relationships with consumers, especially during the pandemic. As a cross between a webinar and a podcast, Clubhouse could be a channel for events that have been canceled or postponed due to the health crisis, said Justin Kline, co-founder of influencer platform Markerly, via emailed comments.

"Since it has the open, conversational feel, it is the next best thing to develop a more personal relationship that can't necessarily be achieved on other social media platforms," Kline said. "A large upside is the opportunity it provides to potentially meet influential leaders and CEOs and have the opportunity to communicate with them directly. This provides a different type of personal value that many are not used to seeing on your typical platform."

RBI already seems to see Clubhouse as an important communication channel, with plans to continue the chats every two weeks, beginning Feb. 26, with a rotating group of speakers, per Business Insider. For RBI, which saw global digital sales more than double in home markets and reach $6 billion in 2020, digital is a key strategic growth engine. Authentic conversations via an emerging digital platform could help it rise above the noise of other marketing channels, as its most notable brand has previously attempted with oddball campaigns around moldy Whoppers and the dangers of cow farts.

"Most times, consumers of a brand are on the receiving end of a very curated marketing message," Srinivasan said. "Clubhouse (at least at the moment) is very authentic; you have real live people talking aloud about unlimited topics. It has a real draw."

Source: https://www.marketingdive.com/news/will-clubhouse-be-the-next-social-media-platform-for-marketers/595156/

Forbes entry into first party audience segment play

With the death of cookies coming anytime soon, the expectations are - you will see a common theme across publishers, i.e., to safeguard and provide a unique value proposition for marketers. It will be interesting to see which publishers will really be able to command the same level of premiums with a first-party data strategy and which companies could not complete their digital transformation in time.

Listed below is an article about Forbes first-party data solution

 https://digiday.com/media/forbes-first-party-data-play-hits-the-market/

Email Marketing: Still The Most Powerful Tool To Take Your Business To The Next Level

I had a doubt that emails are not effective compared to social media because I personally get advertise email which I barely open. However, checking emails are now our normal routine. In other words, it is impossible to prevent from using it. In the previous class, we have learned that email advertising is far more influential and successful in the world of marketing. Here is an article that says, emails are successful tools for small business owners.

"The two most common measurements for small businesses are open rates and click-through rates:

Open rates—65% of small businesses average open rates between 11% and 50%.

Click-through rates—The study showed many small businesses need to improve their click-through rates; 77% of small businesses average email click-through rates between 0% and 10%."

Based on above, emails are opened. As long as those are sent to the relevant customers, it will be opened and noticed. For small business owners who do not have a lot of budget may be very effective tools to use and I thought Email advertising may be a solutions to one of our group work!

https://www.forbes.com/sites/allbusiness/2020/10/26/email-marketing-still-the-most-powerful-tool-to-take-your-business-to-the-next-level/?sh=2c03810934bf

Clubhouse -- the next social media platform for marketers?

Clubhouse, the invite-only audio chat app, has become a new platform for companies to engage with consumers and build brand awareness without encroaching on customers' privacy. Given the app is a cross between a podcast and a webinar, it has become a useful channel for companies to deepen their relationships in a way that is viewed as favorable compared to other social media platforms.

Earlier this month, Burger King's parent company, Restaurant Brands International, hosted an hour-long chat with executives after reporting its full year and fourth quarter 2020 earnings. RBI's global digital sales more than doubled in home markets, reaching $6 billion in 2020. The company believes that digital marketing is a key strategic growth engine, which was made clear as RBI announced plans to continue this chat every two weeks, rotating its list of speakers.

Source: https://www.marketingdive.com/news/will-clubhouse-be-the-next-social-media-platform-for-marketers/595156/

Augmented Reality's Success in Super Bowl LV

Every American, or non-Americans who have lived in the US for more than a year, might not agree on whether the game of football (American) is fun or not. But, what everyone agrees on is its importance for marketing, specifically big-brands. What we're seeing more and more each year, even before COVID, is augmented reality (AR) driven campaigns. According to an article from ARPost, last year the NFL delivered a series of AR filters ahead of the games, and Snapchat says the lenses and filters reached 45 million Snapchatters during Super Bowl weekend and 101 million impressions, which is more than the 99.9 million people who tuned into the game.

With constant innovations happening to our phones that pretty much gives every smartphone user to engage in AR, or have the technology available, more and more marketers are using it as part of their marketing campaigns and it's easier than ever to deliver it. What makes it even better is that the advertisers are able to track what users are clicking and what interests them. 

Pepsi, Verizon, and Facebook all launched new filters during the event this year and it'll be interesting to see the engagement metrics were. There's more to the game than conversion, but at the end of the day it is what separates the winners and the losers.

Full article can be read at https://arpost.co/2021/02/11/super-bowl-lv-win-for-augmented-reality/

Do Banner Ads Work? 6 Ways to Improve Their Effectiveness

 

Most of us ignore the majority of banner ads, or at least we think we do. We love to complain about them. They’re so annoying! We would certainly never admit to looking at banner ads, much less clicking on them.

Whether we think we pay attention to banner ads or not, studies show that they do increase brand recall, which is valuable to many companies. Users who see targeted banner ads are 70% more likely to convert. In terms of effectiveness, banner ads fall somewhere in between TV advertising and billboard advertising.

To get the most out of your banner ads, follow these 6 tips:

1.       Clearly incorporate branding and messaging into the ads

2.       Be concise in content and imagery

3.       Create ads that stand out (animation, bright colors, large text, etc)

4.       Give users a next step to take – include a button with a call to action

5.       Keep banner ads consistent with all marketing assets

6.       Know your audience – select placements where potential customers spend time

Banner ads aren’t dead! In fact, they can be an important part of a broader marketing strategy.

https://www.webascender.com/blog/banner-ads-work-6-ways-improve-effectiveness-banner-ads/

Twitch – Opportunity Beyond Gaming?

Since January 2020, Twitch’s viewership has more than doubled from 1.36 million to 2.9 million.  This isn’t surprising given that most people are spending their time at home due to COVID-19 and are constantly looking for new content to consume.  Consequently, Twitch is working to diversify its programming and to feature live concerts, cooking classes, fitness classes, etc. to appeal to a larger audience outside of just gamers.

"Non-gaming content will be an important part of Twitch's future growth plan. It won't replace or even compete with the volume of gaming content, but it will draw valuable audiences that will help diversify Twitch's product offerings.”

 -Dan Beer

Group director of strategy, Deloitte Digital

With this growth and new user base, comes a unique marketing opportunity for brands.  These brands, however, will need to be careful about the messaging that they put on the platform as Twitch’s audience is made up of educated consumers (about half of which are 18-34) who are "wary" of large brands.  These individuals don’t want to be served an ad that interrupts their experience on Twitch.  Rather, the ad must be authentic, creative, and complementary to the experience the platform provides.

"If you're a brand that spends a lot of time crafting a carefully curated message, toss that approach out the window.  Be nimble and malleable, replacing brand polish with brand authenticity."

-Dan Beer

Group director of strategy, Deloitte Digital

 

Article Reference: https://www.marketingdive.com/news/twitchs-broader-positioning-beyond-gaming-connects-with-viewers-brands/595139/

The Rise of eSports In Game Advertising: a multi-billion dollar opportunity that has only just begun

It is no surprise that there was an exponential rise in time spent gaming during Covid. One company is taking advantage of the growing ad spend opportunity to deliver seamless ad integration through campaigns in this exploding ecosystem. 

"Anzu.io’s system seamlessly plants ads in the world of gaming. Just like billboards on the highway, Anzu’s system runs ads in virtual places where you’d expect to see advertising, like around a race track, on bus stops, street signs, and others. The company takes advantage of the game’s virtual real estate similar to how advertisers utilize actual real estate."

Their backend system will eventually allow for a bidding and tracking analytics process: 

"Beyond the company’s game advertising system, Anzu also provides advertisers a dashboard to create and manage marketing campaigns and analytics in real-time, similar to advertising systems at Google and Facebook, and create accessibility awareness based on user data. Anzu also deploys a system to manage advertiser payment based on actual advert awareness, and to ensure that the ads don’t interfere with or diminish the game’s brand."

And get this, surveys show, gamers actually like the advertising:

“Most gamers testify that real ads make gameplay more believable”

That’s because in the past, games would display fake ads:

"For example, billboards surrounding a stadium displayed ads for ‘Shmepsi’ instead of ‘Pepsi’, and by utilizing our system gaming companies can actually turn a profit from those blank spaces, while making their games seem more realistic.”

https://www.geektime.com/gaming-like-theres-no-tomorrow-anzu-io-lands-9m-to/

Will Epic Games take a bite out of Apple 's EU Apps business?

 

Epic Games filed an antitrust suit against Apple in the EU.  The complaint claims that Apple's application store and operating system creates anticompetitive barriers.  

Apple's App Store restricts application developers from transacting directly from application users which facilitates the App Store ability to collect take rate of all transactions. The dispute has been going on for several years and included several other application developers. 

In March 2019, Spotify filed a similar antitrust claim against Apple. The lawsuit argued that the App Store requirements and take rates allow Apple to price Apple Music fees below those charged by Spotify who passes on Apple's fees to customers.

The outcome of the EU and US lawsuits has the potential to redefines the App Store's and Android store's dominance over mobile application distribution and monetization.  

Reference: https://venturebeat.com/2021/02/17/epic-games-files-antitrust-suit-against-apple-in-european-union/

Valentine's Day Contest to Win Customers' Hearts

In the past week, companies of various kinds took their marketing for Valentine's day to a new level. Continuing to create a once-in-a-year experience and building trust were the underlying themes of this year's marketing focus. The fact that we are still in the middle of a pandemic makes companies more innovative to create the in-person experiences memorable while safe. This year's total consumer spending on Valentine's Day was forecasted to reach $27.4 billion, a 30% jump from last year. 

Here are two examples of how retailers tried to get a bigger slice of the pie through marketing campaigns. As you can see, both campaigns focused on the in-person experience after almost a year of COVID fatigue and attract customers to visit the brick-and-mortar stores. Customers, even not engaged directly by these events, will be attracted by the headlines to visit the stores. Therefore, the long-tail effect of these campaigns on one day can make a difference in the recovery of retailers in the year ahead. 

Dunkin' Donuts

Along with the traditional pair of Pink Velvet Macchiato and Mocha Macchiato and the heart-shaped donuts, Dunkin' put up a "Marriage is on the Menu" contest by partnering with I Do Drive-Thru. This campaign attracted Dunkin's obsessed couples to have their ceremony and gave out gift baskets with wedding gear, photograph service, and a $500 cash prize. The company mentioned that they were inspired by so many love stories from their fans and they would like to be part of it. 

Lowe's

This year, Lowe's tried to demonstrate the romance related to home improvement. They put up a reservation page on their website to collect stories in some of the cities that are "the most romantic" in the US. The 50 winning couples get an in-store experience at the local Lowe's stores. Those select stores were decorated with Valentine's Day spirit and the couples could engage in fun activities such as painting a canvas together in the color of pink.

Source: https://www.usatoday.com/story/money/shopping/2021/02/03/valentines-day-lowes-lowemance-contest-date-night/4300011001/

Bitcoin and Gold: Similar Behavior Following the Abandonment of "Traditional" Policy

Does anyone remember how gold behaved following the abandonment of the Gold Standard in August of 1971? Me neither, so let's refresh our memories. Gold returned 2,050% between 1971 and 1980, which translated to roughly 41% annualized returns. 

Given that the Gold Standard was in fact a "standard," its abandonment meant that gold's value could fluctuate freely. As a result, gold's price volatility increased markedly. 

We need to rewind the clock to the Global Financial Crisis (GFC) of 2008-2009 to find the next stage of "standard" abandonment. As multiple quantitative easing rounds were announced (QE1 in 2008, QE2 in 2010, and QE3 in 2012) in an effort to lower long-term interest rates and stimulate the economy during and after the GFC, it became clear that "traditional" monetary policy, or the central banking "standard" had come into question. Adjusting interest rates was no longer the sole way to tighten or loosen monetary policy.

Just as gold experienced increased price appreciation following the abandonment of the gold standard, bitcoin began to experience price appreciation and higher volatility as central banks began to flood the monetary system with liquidity. The below chart shows bitcoin's rolling 1-year volatility from 2013 onwards. For context, annual volatility of 200% implies a daily move of 12.6% in bitcoin's price. Just as gold's volatility declined after adoption increased during the early 1970s, bitcoin's volatility is falling as well. 

One additional similarity worth noting is the rate of change in the supply of money, or M2. During the early 1970s, the supply of money started to increase rapidly from very low levels -- from roughly 2.5% per year to over 10% per year. As you can see, we are way above that following the combined monetary and fiscal response to COVID-19. 

Historically, large increases in the supply of money led to higher rates of inflation as more money chased a constant amount of goods present in the economy. This leaves out a crucial point about the velocity of money (how fast money is transacting throughout the economy, but we will leave that aside for now). 

The early 1970s saw oil production peaks in many countries. U.S. production peaked in the late 1960s, which made the U.S. reliant upon other countries for excess supply of oil (see chart below). As OPEC held back oil supplies in 1973, the price of oil skyrocketed and drove up consumer prices in the U.S. As investors sought protection from inflation, gold became the hedge of choice - scarce, a store of value for U.S. Dollars, and backed by a physical, or "real" asset. 

The chart below shows the sharp inflation increases during the 1970s, which resulted from an increasing money supply and oil supply shocks, among other things. Ever since, the U.S. economy has transitioned into a more technologically-driven economy, which puts downward pressure on prices. 

Additionally, U.S. oil production ramped up dramatically during President Obama's term, which made the country less reliant upon foreign oil production. However, President Biden is already taking steps to limit U.S. oil exploration and production going forward. Should the U.S. suddenly underinvest in the oil sector for the foreseeable future in favor of renewables, we may, ironically, be headed towards increased oil prices for longer. 

So, where does bitcoin come in to this? As a divisible, portable, and secure digital store of wealth during a time of transition away from traditional monetary (and fiscal) policy, increasing money supply, and increasing commodity prices, bitcoin likely has a lot more upside as investors and companies increase bitcoin holdings on their balance sheets.  

Impressively, bitcoin's trading volumes are now comparable to that of a large cap stock, it has been added to the corporate balance sheets of Square, Paypal, and Tesla, to name a few, and institutional investors are looking at ways to add bitcoin to clients' portfolios. As bitcoin's (lack of) correlation with other assets makes it attractive from a portfolio diversification standpoint, adoption is likely to increase further, volatility is likely to fall, and its price is likely to rise over the long-term.   

Clubhouse Use Cases for Businesses

Businesses are tapping into the new distribution channel of Clubhouse. Companies are using it to build brand awareness through word of mouth campaigns. It's a  a new social media platform with low dilution and great reach.

A room called Startup Club hosted an attorney doing Q&A on startup advice and from that free value, landed many new client leads. Kat Cole hosts weekly office hours and has built a ground swell of interest of brands wanting to sponsor her room. More rooms are up for bidding to be sponsored by brands and there is already a land grab for brands to pick the most popular rooms. 

Other side effects of the clubhouse rooms are forging new relationships with your customers in a more personal way. You can offer value for free such as hosting a Q&A on a topic you can speak on and turn that into a potentially much cheaper CAC. You can host a room and begin bringing recurring events that people can look forward to attending. Clubhouse offers the opportunity to connect with others in your industry, as well as to network with other business leaders. Lastly, Clubhouse recently announced the development of an influencer program, its invite-only “Creator Pilot, which should be interesting to watch how to leverage later.

 Program”https://www.socialmediaexaminer.com/clubhouse-app-for-business-what-marketers-need-to-know/