It looks like our guest speaker on Thursday knew what he was talking about when he said that most casual gamers are women. This article from eMarketer.com talks about the value of free or low-cost subscription gaming sites. I was used to thinking of gamers as young men who engaged in hours of Halo play (Halo 2 had a $125 mil opening day retail take).
Quick Facts (from a survey by Popcap)
-76% of casual online gamers worldwide are female
-71% are 40 and older
-47% are 50 and older
This article from the BBC also discusses women gamers and how it is important for games to be easy to learn and use because of time constraints. This is actually good news for companies interested in using online games as marketing tools because the game development costs are significantly less for the more simplistic games.
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