Heineken Viral Video

A little example of viral video from my client Heineken - check it out!

Heineken Draught Keg URL: http://heinekendraughtkeg.com/embed/?justwatch=true

"Bloggers are Monkeys"... Linkbait?

An interesting ad campaign for a Brazilian newspaper has hatched a Catch-22 discussion. It seems the newspaper humorously referenced bloggers as a pack of chimps cutting and pasting random text on the internet, then directing readers to its new, presumably more reputable site. The firestorm of pissed off bloggers linking to the site has generated another, very interesting question...

The ad in question - Bloggers are Monkeys...

Was it deliberate linkbait? That is - were the ad people smart enough to GOAD the blogosphere into giving the ad that much more impact? Knowing people, I doubt it... but it's a very interesting thought...