Welcome to Shine
Shine features the best writers and bloggers in women's publishing. Plus, connect with like-minded women, share stories, and more. Take a ten-second tour to see more
The website purports to be the destination for Fashion, Beauty, Healthy Living, Parenting, Sex & Love, Career & Money, Food, etc... The website has entertainment news, shopping tips, as well as the tools to check your Yahoo email, local weather, and personal horoscope. There are also chat rooms where you can talk about almost anything. One chat room is advertising "Girls Night Out" adventures: www.slumberpartiesbydianajerome.com.
Apparently this site is the result of increased demand from consumer-packaged goods, retail and pharmaceuticals. According to internal marketing research, women were also looking for a site that "aggregated their lives" as "parents, spouses, and daughters".
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Similar to the Shine value proposition, recently launched SheZoom, (http://www.paidcontent.org/entry/419-womens-video-site-shezoom-launches-with-2-million-first-round/), an online video site featuring “professional and user-gen content for women,” announced an infusion of $2 million in funding from “several unidentified private investors.” Both of these sites seem to be courting this influential segment with cable television-like channel offerings. SheZoom boasts content in the following categories: relationships, food, mind/body, money, tech, as well as beauty/fashion and entertainment. In fact, SheZoom CEO, Stacey Artandi, gained experience at a number of dotcoms along with executive positions at The Food Network and The Tribune Company. The learning from these positions in traditional media no doubt informed the move to advocate for an online venture dedicated to this community. Artandi stands to benefit from the built-in community afforded by cable networks such as the Food Network with the viral and user-generated content potential afforded in an Internet community… and the ad dollars to follow.
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