Here's an interesting article on the effectiveness of banner ads. According to a survey of more than 2,000 adults in the UK, 57% of users rarely or never pay attention to banner ads and are very adept at ignoring them. If this lack of engagement is born out with additional research, it may realign the ways in which marketers look to allocate funds for internet advertising.
http://www.paidcontent.co.uk/entry/419-most-people-ignore-ads-especially-on-general-interest-sites-report
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