With this week headlines about internet privacy, Specific Media announced today to be leader of advertising networks in France.
It uses behavioral targeting to increase efficiency of advertising.
How does it work? It analyzes our cookies to know which websites we visited in the past. With this information, it adapts the banners or other traditional ads we will see in the next website we visit.
It is 50% more expensive but compared to efficiency it is 5 -10 times cheaper in terms of impact.
See link below (in french so use Chrome to translate it):
Their next frontier: mobile social networks.
So cookies or no cookies?
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