Consumer goods companies, who have been slow to use the Web for advertising are falling in love with video. Nike just achieved nearly 8 million views with his soccer ad in the past week:
Evian later this year created traction with the famous baby ad:
Indeed the largest spenders in video are starting to resemble the largest spenders in TV, such as Procter & Gamble, Kraft and Unilever. Partly as a result of this interest video grew by 41% in 2009, a year in which advertising budgets were cut. To read more about CPG and video check this Ad age article: http://adage.com/digital/article?article_id=140118.
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