Monday, October 01, 2012

Termination of Apple's Music Social Network, Ping

TechCrunch posted an article about Apple's social music network that failed because... it wasn't actually social. It's interesting to think about this issue: digital marketers love to use words like "social" and "network effects," but this article shows that even a company with vast resources like Apple can't always get it right. When a big player gets it wrong, that leaves space for startups such as Songza and Spotify to fill in the gaps. The failure of Ping serves as a lesson that though social integration is useful for a wide array products, it needs to be done right to be effective.

http://techcrunch.com/2012/10/01/so-long-to-apples-music-social-network-ping-we-hardly-knew-ye/

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