It is well-known that Search
Engine Optimization takes time which at times increases the frustration and
anxiety of small business owners who are assured by SEO analysts that while this
is a time-consuming process, their SEO dollars are well-spent.
According to Why
Does SEO Take So Long?, some of the factors to be explained are the
following:
·
Analyzing Your Competition Takes
More Time than You May Think
·
Build Links from Sites with
Authority
·
Good SEO Takes Fine Tuning Along
the Way
SEO Tools are a time saver for everyone. However, the majority of the
tools are too costly for small businesses or digital startup.
Small businesses can start
keyword research with Google's keyword tool, which can help in tracking rankings
and links by exporting them from Webmaster Tools to a spreadsheet. But to get
all analysis done in a reasonable time, it's advisable to look at paid tools. Paid
tools offer advanced features like exploring the link profile of the web, auditing
site, and finding data with any real depth etc.
This article
on EConsultancy lists the following paid tools
The
most impressive feature is the unique SEO correlation testing feature. It's built
to help you test what tactics are actually improving your rankings, and which
ones aren't.
It
offers a well-rounded collection of tools that every SEO can benefit from:
Site Analysis. The
website analysis tools essentially audit your domain for errors and areas for
improvement.
The
domain analyzer helps with navigation, redirects, and hierarchy, while the
crawler warns you about unreachable pages, no-indexes, sitemaps, malware, and
so on. A content analyzer also checks for issues like duplicate content.
Link Analysis. The
link analyzer tracks your links, and the links of 3 competitors (up to 15
competitors in the Pro version). While this tool lacks PageRank or authority
information, it helps you discover anchor text, and measures the spread of
no-follow vs. do-follow links. You can see where your competitors' links are
coming from, and find keyword opportunities.
A
well-rounded tool with different pricing options, ranging from $7 to $40 per
month. The $15 version, offers everything but competitor analysis feature. A
$25 version includes competitor analysis, and it's only limitation is 100
keywords instead of 400.
This
is really more of an educational resource than a tool.
Small businesses could start
tracking their website for the following factors to uncover what they need to
do to rank high on Google.
Factor
|
Significance
|
Number of Incoming Links
|
You want a lot of great
incoming links.
|
Quality of Incoming
Links
|
The number of incoming
links is important, but the quality of those links is even more important.
You want your incoming links from high-quality sites and websites that are
related to your site.
|
Anchor Text
|
When you’re trying to
rank for “exercise equipment” a link such as “check out our exercise equipment” is much more
valuable than one like “for exercise equipment click here“. You
want your keywords in the anchor text of your links.
|
Number of Indexed Pages
|
You want search engines
to index as many pages of your site as possible.
|
Website Architecture
Issues
|
If your website isn’t
designed right, search engines won’t be able to spider it.
|
Keyword Cannibalization
|
If you have several
pages on your site competing for the same keywords, it can hurt your
rankings.
|
Duplicate Content
|
Internal duplicate
content can kill your rankings. You need to detect it and eliminate it.
|
References:
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