With increased use of smartphones to shop, search and buy, mobile advertising has been getting increasingly important. But who ever clicks on the mobile banner ads? So many brands are terrible at this! What are the best ways to be a better mobile advertiser?
- Share interesting content - users are on their phones all day long, and want to be entertained, laugh and find out neat things. Engage with them through videos, interviews, games, music...
- Give them information that they will WANT to share, that they can participate in (like the Dive billboard in times square that encouraged users to share pictures of themselves on social media).
- Be exclusive and offer the greatest deals to your most loyal customers, helping make them feel important to you. Victoria's secret did this by offering an exclusive shopping night for loyal customers
- Get the right offers in front of the right people by using geofencing: connect local advertising to user's mobile experience

source: http://www.cmswire.com/cms/customer-experience/five-ways-to-be-a-better-mobile-advertiser-without-using-mobile-banner-ads-022535.php