Another few tips to increase the Google quality score

hi, all, I have collected more tips on increasing the quality score of search engine and would like to share with you:

1. Structure your campaigns into smaller yet targeted ad groups. By structuring your campaigns into targeted ad groups, you are elevating the relevancy between the search query and the ad. So set up your campaigns with many ad groups that are specific and related to the keywords it contains. This can be a challenge but well worth it in the end. Don't have just one or two ad groups with all of your keywords in them. You cannot maintain a high degree of relevancy this way. Additionally, have a smaller number of keywords per ad group. The smaller the number of keywords per ad group, the better. Good examples of types of keyword variations are plurals and singulars and other close associations.

2. Optimize keyword ad copy. Choose ad copy that is closely tailored to your keywords. This will increase the relevance of your keywords to each of your ads. Not only will this help you increase your Quality Score, but it will also help to increase your click-through rate. Be sure to get your keywords into your ad copy as well. You can do this manually or use dynamic keyword insertion (DKI), which can insert them automatically. Matt Van Wagner has some great tips on how to use DKI to help with placing your keywords into your ad copy.

3. Target your landing pages. Your landing pages should be designed to contain content that uses your targeted keywords for each ad group. It may not be practical to design a landing page for each ad group, but it will help to increase relevancy. A highly relevant landing page will also help you with increased conversions. If your searchers read your ad, then click through and they land on a page that fulfills their expectations, then you are likely to have happy visitors that may turn into customers.

4. Know the Quality Score factors. Brad Geddes of bgTheory has a nifty Quality Score Chart with all of the scoring factors you can use to view the different Quality Score types.

5. Decrease your landing page load times. Landing page load time has become an important consideration in calculating Quality Score. Take the time to check the load times on each of your landing pages and see what can be done to reduce them