Top trends on Location Based Marketing
If you're looking to focus your efforts in your Location Based Marketing (LBM) strategy, the LBM Assocation shared some handy tips and interesting trends at the Spotistic conference. In general, they advised that companies should be focusing on creating campaigns that are hyper-relevant and not hyper-local. In addition, they suggest that LBM is more than just mobile advertising, it is about connecting your various campaigns (e.g. email, display) to the mobile ecosphere.
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