According to eMarketer, yes, "finally"!
While Likes,
clickthroughts and retweets seem to be the most popular
metrics for effectiveness of the social media content, only 5% of respondents uses
cost per sale and 18% cost per conversion.
Another thing to notice in the
Association of National Advertisers reports is that sales seem
to no longer be a popular metric, both to measure effectiveness and
success
- 24% of respondents state they use sales as a metric to measure the effectiveness of their social media content
- 42.1% of respondents state they use “conversions, sales” as a metric to measure content marketing success.
Finally, a last interesting
conclusion is that social metrics are no longer measuring content on the social
platforms but used to measure marketing success overall.
Main source:
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