To attract this young generation, especially Y Generation, blog is very crucial; it is a medium where a company can share interesting information with their customers without directly selling to them. Social Media, email marketing, text marketing and Search engine optimization (SEO) are all very important if a company is to really take their digital marketing to the next level.
In addition, one of the most underrated and underused digital marketing trend is that of Content marketing. Content marketing can really propel business forward. Creating useful, insightful and interesting bits of information for your customers without selling directly to them is important. This makes your customers more intelligent and when they feel that way they reward you with their loyalty overtime. While content marketing has been around a very long time, its value is becoming appreciated more and more daily. This is just one of the many aspects of where marketing is going and why traditional marketing is quickly becoming a thing of the past.
Source)http://www.huffingtonpost.com/nelson-kimron-corion/riding-the-waves-of-digit_b_5553696.html?utm_hp_ref=business&ir=Business
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