Many years ago, it might be bizarre to use marketing robot. Most
of people don’t like robots for several reasons, such as expense, lack of
expertise, or a touch of fear. However, with the price of robot going down and
high productivity of robot, people are changing their minds and the demanding
of marketing robot is increasing.
What Exactly Is a Marketing Robot?
According to the International Organization of
Standardization (ISO), an industrial robot is automatically controlled, reprogrammable,
and multipurpose manipulator. More than these basic features, a true robot
includes “the capability to add analysis to its tasks, not just serving as an
automatically operated machine that replaces human effort.
The author listed some way that small business will use
marketing robots:
1. Website Content Creators and Copywriters:
The Los Angeles Times uses robots to report on earthquakes:
the organization relies on an algorithm that pulls in data on magnitude, place
and time from a US Geological Survey site. NPR has reported on the use of robot
sportswriters producing coverage of games. According to The Guardian, we here
at Forbes.com already use an artificial intelligence platform provided by the
technology company Narrative Science to generate automated news from live data
sets and content harvested from previous articles.
2. Customer Service and Marketing Reps:
Why outsource to India when you can use a home-grown robot
instead? Technology companies produce robots to demonstrate new devices or
inventions and to create a sense of innovation and progress. Robots are part of
interactive displays at trade shows where they compete with more traditional
marketing tools for attendees’ attention.
3. Call Center Staffers and Outbound Callers:
Every business needs some form of telecommunications
infrastructure to communicate with suppliers and customers. Robots can simplify
a business’ call center and handle incoming phone or Internet traffic to keep
the phone lines open and running smoothly. Already automated calling robots
place prerecorded calls, including appointment reminders and customer satisfaction
surveys. Likewise, an automated call center uses a programmable interface to
greet callers and direct them to the appropriate information or department.
4. Trade Show Entertainers and Performers:
Another class of robots used in marketing are those that
entertain audiences, like at a trade show. Robots and robotic displays already
appear in storefronts, in theme park attractions and in television and film programs.
Some of these robots are skillfully crafted to resemble real people while
others represent fantasy figures or mechanical robots from a fictional world.
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