http://www.nytimes.com/2014/07/07/technology/principles-are-no-match-for-europes-love-of-us-tech-titans-like-amazon-and-facebook.html?ref=technology&_r=0

The theme continues.  Clearly, there exists a certain sense of resignation when it comes to the relationship between individual privacy and its relationship to the collective big data.  Even those who have concerns in regards to maintaining their privacy are, nearly by definition, required to be a part of the what they view as the problem.  The difficulty in pin-pointing a reasonable stance on the subject seems to be driven by the fact that the problem is so new in its current incarnation that fears are largely driven by potential problems rather than past failures.