The Innovation Report, an internal report about digital innovation at the New York Times published by the newspaper giant highlights the paper's struggle to embrace online publishing. It summarized their current position, and what lies ahead. The leaked report caused a lot of stir but definitely has some good takeaways for content marketers:
1) Collaborate with your design and technology teams
2) Writers and editors should aggressively promote content
3) Analyse, analyse, analyse
4) Arrange your content intuitively for the reader
5) Create content that can be replicated
6) Personalise the reading experience
7) Use user generated content
8) Don’t forget the metadata
9) Make time to strategise
1) Collaborate with your design and technology teams
2) Writers and editors should aggressively promote content
3) Analyse, analyse, analyse
4) Arrange your content intuitively for the reader
5) Create content that can be replicated
6) Personalise the reading experience
7) Use user generated content
8) Don’t forget the metadata
9) Make time to strategise
10) Embrace Failure
For further insights please refer to http://www.linkedin.com/today/post/article/20140519125749-32377014-10-lessons-for-content-marketers-from-the-new-york-times-innovation-report
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