In response to the
insatiable thirst by marketers for data and analytics to track marketing goals,
Twitter has just released a suite of tools that will allow individuals to view
the level of engagement created a by each tweet. The platform is available for
publishers, developers, or advertisers who use the Twitter Card. Twitter Cards
allow you to tweet more than simple text. They provide a more media rich method
for sending out content on Twitter such as photos galleries, summary cards with
images, app download cards, and player cards with videos. The Twitter Analytics
tool provides information on measurements including how many times a tweet has
been viewed or retweeted as well as the number of clicks on links within the
tweet and the user profile. It also details the number of times a company has
been followed as a direct result of a certain tweet. While the setting up
Twitter cards and setting up the code to obtain the analytics seem a bit more
complex than Google’s system, it will likely become more user friendly over
time.
Twitter Card Example:
This development of
this analytic system for advertisers and other users is signal of Twitter’s
more proactive approach to become a ad-friendly environment. On Friday, the
company also announced that through Twitter brands can reach up to 30% of their
Twitter followers on a weekly basis, for free, with a consistent strategy of
tweeting 2-3 times a day. Twitter is comparing itself to a platform like Facebook
in which brands need to pay to be seen by more than 5% of fans. The company has
been quoted as saying:
No comments:
Post a Comment