This article outlines Yahoo's Chief Revenue Officer's (Lisa Utzschneider) assertion that data is the new currency for brands/marketers trying to reach consumers. To the extent that marketers plan/aim to communicate with brands, data may be the best way to effectively do so.
Yahoo's recent acquisitions of Flurry and Tumblr have given the company new and deeper insights into consumer behavior, and the company plans to capitalize on the trend by continuing to partner with advertisers looking to target a specific audience.
I thought this subject/trend is relevant to our final projects in the sense that most (if not all) of the companies we are working with are trying to solve this problem (optimally targeting their audience) as part of their digital strategy.
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