A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Saturday, February 25, 2017
Fjuri - Digital Marketing Data Analytics - Former Microsoft CMO
http://www.geekwire.com/2017/ex-microsoft-windows-cmo-launches-data-focused-digital-marketing-firm-fjuri/ The former head of Microsoft's marketing department is starting his own digital marketing firm. The firm is focused on using analytics to identify the right data to reference when analyzing customer profiles.
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