With digital marketing channels expanding and today’s
consumer constantly evolving, many companies are finding themselves having to
rethink their marketing budgets and resources in an attempt to keep up with the
latest trends and optimize for performance. One of these latest trends is Personalized
Marketing.
Whereas traditional marketing relied on one (or few)
marketing campaigns to speak to an entire audience, personalized marketing
tools allow companies to speak to each consumer differently.
Artificial intelligence (AI)-enabled tools look beyond basic
demographic data and continuously learn from traffic trends and individual shopping
behavior to deliver real-time customized (yet consistent) experiences for
consumers across the broad landscape of channels from social media to
e-commerce. The best part, it’s all automated!
https://www.forbes.com/sites/forbescommunicationscouncil/2020/09/09/three-steps-to-using-automation-to-keep-personalized-digital-marketing-alive/#3c49058625db
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