Vinco Ventures, a company focused on M&A in digital media and e-commerce, has announced that it will merge with Zash, a digital media, entertainment, and content-focused technology company.
Zash is led by media disruptor and financier, Ted Farnsworth, User Generated Content Expert, Jaeson Ma, and social monetization expert, Vincent Butta. Zash aims to build a "virtual Hollywood" with its proprietary platform where it can help influencers and content creators expand their brands. The company utilizes data, metadata, and the IoT to meet the demands of content developers, consumers, and creators. The proprietary influencer platform that Zash offers boasts a wide range of viewership as there are currently over 350 million followers. Brian McFadden, Chief Strategy Officer of Zash, said, "The Company's proprietary Influencer Platform led to over 2 billion video views within a 30-day period." Video viewership of this magnitude in such a short timeframe is clearly valuable to any Influencer who is looking to increase his or her brand awareness.
This news is not only exciting for the two companies involved, but to investors as well, as Vinco Ventures stock skyrocketed over 300% today. Investors believe that this merger will help bring scale to Zash's creative services and distribution, something that is incredibly important as demand for premium digital content continues to grow.
Source: https://markets.businessinsider.com/news/stocks/vinco-ventures-stock-skyrockets-after-inking-merger-deal-with-zash-2021-1-1029991603
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