Does this new O2O shopping services matters to you?

Facy, an O2O (offline to online) service platform for fashion and apparel stores offering by Tokyo-based startup company Styler launched last September.

This service make it possible for consumer to have a new shopping experience simply by test messaging. Consumers with questions about fashion can ask for advice, and stores respond to those questions on the platform, like on Quora.

With the addition of the e-commerce function to Facy, it will allow physical fashion and apparel stores to easily set up their online storefront. For this function, Styler takes care of everything from the delivery of goods to the settlement of payments for online customers of shops on Facy. From the shops’ point of view, it is similar to Uber Eats’ system. Styler provides a series of services for shops and in return takes 20% of the price of items sold.

Tsubasa Koseki is the CEO and founder of Facy. He said their app was designed for people age between 25 and 35 who have jobs and cash to buy fashion items, but they don’t have much time to shop. Many of the stores on the platform are middle-priced brands, which are strong in the country.

Even though they got a really well result with 500,000 monthly active users who use the mobile app to interact with shops or browse interactions between shops and other users. Could they tell the exact difference with social network service-based interaction apps?

As Tsubasa mentioned, rather than post questions, most users just read conversations and find the right item which could also be possible for other apps customer review page. At the same time, they still need to develop and improve their chatbots and AI system for better operation.


reference:
https://www.techinasia.com/talk/tsubasa-koseki-facy

#2

Digital Marketing and Startups

Along with digital marketing, Startup is booming in every industries. One of the most significant things for newly launched startup is getting the brand in front of as many eyes as possible. In other words, competing with all other startups within the same channel and using practically similar marketing tools, your startup must maximize the power and efficiency of social media and digital marketing. 

With the key social media platforms today, entrepreneurs can make a product, build a brand and start the business with both low cost and direct access to public. However, no matter how magical social media platforms are, drawing people’s attentions to (only) your product needs innovative digital marketing strategy and skill. 

For me, interactivity (with consumers) is one of the key elements for startup marketing. To be more specific, nowadays, most of startup product potential consumers are more likely to respond to interesting, creative and interactive ideas. They probably will ignore a normal cupcake advertisement on Twitter, but if the marketing evolving searching coupon online and going to certain stores in order to get sample cupcake, there is a much higher chance for people to take an action. Of course, the cost of interactive marketing will be higher, but since everyone’s aiming one goal, we need to be different and stand out.

“Only in this age of digital marketing could a small non-profit, with a very limited budget, reach an audience of millions per month worldwide, with their ‘ALS Ice Bucket Challenge’ marketing message, and achieve results exceeding $100 million” -- from article A New Era For Entrepreneurs And Startups Has Begun.

http://www.forbes.com/sites/martinzwilling/2013/12/25/a-new-era-for-entrepreneurs-and-startups-has-begun/