A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label "ad buying". Show all posts
Showing posts with label "ad buying". Show all posts
Friday, May 18, 2018

Brand Reputation Protection & Programmatic Advertising: What Does the Data Say?

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Brand Reputation Protection &  Programmatic Advertising: What Does the Data Say? This article offers an insight into the risks of pr...
Monday, October 05, 2015

Are the skills required for a career in marketing and finance converging?

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As someone who came from a quant heavy background trying to transition into marketing, I was told by many that marketing is solely driven ...
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