Saturday, October 07, 2023

The Nike Running Club App: Unraveling A Digital Masterpiece

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  Nike’s foray into the digital app space with the Nike Running Club (NRC) is a strategic dive deep into the ocean of digital engagement. Th...

The Future of Digital Marketing: AI-Powered Image Generation and Ideation

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AI is poised to revolutionize digital marketing, particularly in image generation and ideation.  I am personally excited to see visual gener...

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Anshuman Moghe  Of all the marketing strategies, the one I like most based on my knowledge and exposure is the content marketing strategy. I...

The Importance of Utilizing Digital Marketing for B2B Inbound Sales Leads

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Digital marketing strategies are an essential component of any inbound business-to-business sales strategy. Inbound leads are typically inte...

Earned Media: The Tool More Firms Should Be Thinking About [Daniel Matusov]

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In today's oversaturated market, firms must think outside of the box to stand out and cut through the noise for consumers that have a ne...

Navigating Digital Marketing Amongst A Changing Media Landscape

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The media industry has undergone a period of immense transformation. Changing consumer habits are driving increased demand and advances in t...
Friday, October 06, 2023

A Generative AI-Powered Future for Digital Ads?

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This week, Meta officially announced the launch of generative AI features for ad creations within the Meta Ads Manager, promising a paradig...

[Manav Gupta]: Homework#4 Blogpost: Elevating Digital Marketing with Virtual and Augmented Reality

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 Virtual Reality (VR) and Augmented Reality (AR) have emerged as key areas in this field, offering innovative and immersive ways to engage c...

Trust and Transparency in Digital Ads: Building Authentic Connections in a Skeptical Age

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In our digitized era, the deluge of online advertisements is both a boon and a bane. While brands have unprecedented access to global audien...

Integrating Google Analytics with Arts Organizations' Digital Marketing Strategy

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Arts institutions are at the heart of our communities, cultivating education, empathy, and economic growth. Yet, measuring their impact rema...

How Entertainment Marketing Helps Reach Campaign Goals

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In the health care sector, there are really only a handful of marketing strategies that organizations use to stand out from the crowd: accol...

Common Marketing Acronyms Demystified

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  Marketing is a dynamic field filled with a multitude of concepts, strategies, and acronyms. These marketing acronyms are like the secret c...
Thursday, October 05, 2023

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  [Gurpreet Kaur] Creator and Influencer Trends Brand Marketers Should Have Their Pulse On The creator economy is booming, and influencer...

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  The Power of Email Marketing for Small Businesses Email marketing is a highly effective strategy for small businesses to build relationshi...

HOW TO NAME YOUR JEANS: A guide on how to name a product to optimize your digital marketing

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HOW TO NAME A JEAN Ben Tsujiura 10/5/23 “HiFi Denim? What the hell does that even mean?” Everyone held their breath as they turned t...

Why a Trump Ad Interrupted Your Makeup Tutorial: Preliminary Thoughts on the Digital Marketing Landscape of the 2024 Elections

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At this moment in time, it would be foolish to try and predict the political outcomes of the 2024 election cycle. But we can start to predic...

[Anshul Sharma] Importance of Personalization in Digital Marketing

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 In recent years, personalization has been a key for attracting customers and improving engagement. Be it a product, such as a TV or refrige...
Saturday, September 23, 2023

[Kathryn Kerns] The Ultimate Guide: How to Generate Effective Digital Marketing Content

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ChatGPT prompt: Kathryn: write a blog post to answer the following question: What is the best way to generate digital marketing content?...

[Yuting Chen] Choosing the Right Social Media Platforms for Your Business

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PROMT: Write a 350-word blog post discussing the difference among each social media platform, such as Instagram, twitter, Facebook, Snapchat...