A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label "adobe analytics". Show all posts
Showing posts with label "adobe analytics". Show all posts
Friday, June 15, 2018

Marketing Futurist's Predictions: Still relevant 5 years later?

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Can a Marketing Futurist's Predictions Stand the Test of Time? Gerd Leonhard   is a renowned Marketing futurist. Let's evaluate ...
Monday, October 05, 2015

Are the skills required for a career in marketing and finance converging?

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As someone who came from a quant heavy background trying to transition into marketing, I was told by many that marketing is solely driven ...
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