A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label "brand". Show all posts
Showing posts with label "brand". Show all posts
Friday, October 15, 2021

An Unlikely Duo

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Crockpot - yes, that Crockpot - is getting into the NFT game. As they approach 50 years in business, the company is looking to diversify the...
Friday, June 15, 2018

Marketing Futurist's Predictions: Still relevant 5 years later?

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Can a Marketing Futurist's Predictions Stand the Test of Time? Gerd Leonhard   is a renowned Marketing futurist. Let's evaluate ...
Friday, May 18, 2018

Brand Reputation Protection & Programmatic Advertising: What Does the Data Say?

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Brand Reputation Protection &  Programmatic Advertising: What Does the Data Say? This article offers an insight into the risks of pr...
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