A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label AOL. Show all posts
Showing posts with label AOL. Show all posts
Monday, November 17, 2014

Rise of Programmatic Ad Buying

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Last week, Yahoo announced that it had purchased BrightRoll, a technology platform that facilitates the programmatic purchasing of digital v...
Monday, April 21, 2008

Yahoo! to Report Quarterly Earnings Tomorrow

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With Microsoft's three-week ultimatum coming due in five days (April 26) and AOL and Google in the mix, Yahoo's first quarter earnin...
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