A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label Accessibility. Show all posts
Showing posts with label Accessibility. Show all posts
Sunday, June 12, 2011

MLB.com's Segmentation Shows Baseball's Wide Appeal

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Web technology enables web publishers to change, or segment, their message for different users. This capability increases Return on Investm...
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