A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label B2B. Show all posts
Showing posts with label B2B. Show all posts
Tuesday, September 29, 2015

Technology as a Driver of the Consumerization of B2B

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I am at the Founder.org conference right now, where I see many young B2B and B2C startups pitching to silicon valley investors (Founder.or...
Sunday, March 15, 2015

B2B Digital Marketing Challenges

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I didn't truly understand the depth and the complexity of digital marketing before I enrolled in this class. Now I am armed with a rudim...
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