A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label Chris Anderson’s Long Tail. Show all posts
Showing posts with label Chris Anderson’s Long Tail. Show all posts
Tuesday, August 09, 2011

PART 2: Absolut-ly Expanded - The LongTail of Absolut Vodka

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Who ever said that vodka has to be plain or flavorless? Absolut took a page from Chris Anderson’s Long Tail and applied it to vodka. The...
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