Showing posts with label Goldie Zhang. Show all posts
Showing posts with label Goldie Zhang. Show all posts
Saturday, April 11, 2015

Mobile Chat is the Next Killer App?

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Facebook recently announced on F8 Conference that its Messenger app has reached 600 million users, a 50% growth from last year. Considering ...
Friday, March 27, 2015

Social Networks to take 1/3 of US Digital Display Ads by 2017 Thanks to Mobile

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According to a recent report of eMarketer, Facebook and Twitter are foretasted to take 33.7% share of US digital display marketing by 2017. ...
Friday, March 06, 2015

Can Kik Beat Snapchat With Better Targeting?

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Kik is a popular messaging app among teenagers. With more than 200 million registered app downloads, it is consistently near the top of app ...
Friday, February 27, 2015

Google Acquires Mobile Startup That Manages Facebook Ads

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Red Hot Labs, a startup that helps developers promote their apps on Facebook, announced its acquisition by Google Inc. this past Tuesday.  G...
Thursday, February 19, 2015

How to Bridge the Generational Screen Gap

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As new evidence is suggesting that there is significant variance in generational preferences for screen usage, ranging from content consumpt...
Friday, February 13, 2015

From Cookie-based to People-based Digital Measurements: Facebook Brings New Partners Into Its Ad Network

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A round of new deals between Facebook and big holding companies and advertising software firms has offered marketers a potential alternative...
Friday, February 06, 2015

Tweets To Be More Searchable on Google

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According to Bloomberg Business, Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online.  ...
Saturday, January 31, 2015

Oreo Marks First Super Bowl Ads to Be Purchased Programmatically

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As marketers are competing to impress their audience with creative Super Bowl ads, Oreo becomes the first to buy Super Bowl ads with progra...
Saturday, January 24, 2015

Facebook Ad Clicks Are Shifting to Mobile, so Why Aren't Conversions?

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I recently came across an interesting article on AdWeek about Facebook mobile ads conversion. A recent study by quarterly Global Online Adv...