A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label Holiday Marketing. Show all posts
Showing posts with label Holiday Marketing. Show all posts
Friday, October 15, 2021

Is It Too Early to Start Planning Your Holiday Campaigns?

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Spoiler alert: the answer is “No!”  This year digital sales during the holiday shopping season will be bigger than ever. As noted in this En...
Tuesday, November 24, 2015

Social media holiday marketing campaigns by Macy’s and Target

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As Thanksgiving and Christmas are coming, retailers are ramping up holiday marketing campaigns by all channels, including social media. ...
Monday, November 09, 2015

Retailers' Digital Initiatives to prepare for the Holidays

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With the holidays approaching, retail brands have reached its annual climax in unleashing marketing creativity. Given the growing popularit...
Wednesday, November 26, 2014

Looks like digital ad agencies will be happy this holiday season…and so will shoppers at Kohl’s

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US sales during the holiday shopping season are predicted to increase 4% to nearly $490 billion this year. This is a huge number – and hol...
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