Exciting digital marketing stats we've seen recently

We have just said goodbye to Black Friday, and is heading for Christmas, many marketing stats are worth analyze during this period.

This article introduces some exciting digital marketing data in the past week. In general, the stats reveal a fast development in e-commerce. And they also show a large impact e-commerce have made on retail.

• Mobile overtaking desktop as research tool of choice for purchasing decisions

     UK consumers in particular are more frequently turning to mobile when researching what to buy online.

• Black Friday sparks 11% rise in bad reviews

    Trustpilot saw a 13% increase in total reviews left on its site over Black Friday, with an 11% increase in the number of negative reviews. 

• £1.1bn spent online in 24 hours on Black Friday

Total UK ecommerce spend on Black Friday was £1.1bn, a 36% increase on 2014, according to data from Experian-IMRG.

• UK publishers experience revenue growth in online video

UK publishers saw a 23.8% increase in year on year (YoY) online video revenue in Q3 2015, according to the latest Digital Publishers Revenue Index report from Deloitte and the Association of Online Publishers (AOP). 

• B2B companies missing out on revenue growth due to poor customer experience

B2B customers are increasingly demanding a richer, consumer-like experience, yet only a quarter of companies are meeting that demand, according to a new study by Accenture Strategy.

• Advertisers spending 500% more on millennials than any other age group

Advertisers are spending 500% more on the group of 18-35-year-olds than any other age group, according to a new infographic from Turn. 

• Poor retail customer service lets down UK Christmas shoppers

21% of British consumers complain that it is impossible or extremely difficult to find information on retailers’ websites, a threefold increase from 2014’s 7%, according to a new report by Eptica. 

• Black Friday cart abandonment was 72%

This represents a 7% increase in cart abandonment rates when compared to 2014’s Black Friday weekend, according to a new report from Barilliance. 

Split by device, abandonment rates on desktop and tablet increased while on mobile they actually decreased. 

• Traditional delivery methods costing UK economy £192m in sick days

Almost 5% of people have faked sick days to wait in for a delivery, potentially costing the UK economy and employers millions of pounds each year, according to a survey by Shutl. 

• John Lewis voted best advert and clearest brand 

Despite topping the survey for the people’s favourite Christmas advert, John Lewis loses out to Tesco as top destination for our Christmas spending, but Aldi is consistently high-ranking.

• Shoppers set to spend £659m with overseas retailers online

The UK is set to see a 25.6% increase in online cross-border sales this Christmas, with Brits spending £659m, according to research by RetailMeNot.

• 23% have downloaded a store or brand app

With nearly a quarter using store apps and 39% keen to receive real-time offers on the mobile whilst they’re out and about, there is a huge opportunity for retailers, according to research from Salesforce.

https://econsultancy.com/blog/67289-14-exciting-digital-marketing-stats-we-ve-seen-this-week/

Win Social Media Marketing Competition

There is an old saying that to know one’s own strength and the enemy’s is the sure way to victory. In terms of business competition on social media marketing, this also works. For many startups, the social media strategy may not be mature. So the best approach is learning from what the competitors do well and avoiding what they do wrong.

We can start checking YouTube Tags for competitors, cause there are millions of YouTube videos related, but the essence is the tags. This can definitely help you figure out the competitors’ keywords and important features. Also, with so many channels to choose from, we can pick the one based on What’s Best Per Topic. And we may even create social channel matrix info graphics that show which service is the most popular for that particular topic in terms of hits, shares, likes or any other rubric.


http://www.business2community.com/social-media/learn-overtake-competitors-social-media-marketing-01385534#wk7qOkhaH5bQcwq3.97

Social media holiday marketing campaigns by Macy’s and Target

As Thanksgiving and Christmas are coming, retailers are ramping up holiday marketing campaigns by all channels, including social media.

Macy’s is running campaigns with elements that track and retarget users across Instagram and Facebook, taking advantage of their shared ad platform. Macy’s also coordinates with marketing efforts between Facebook and Instagram, to target the customers who engaged with the first ad unit.

Target is raising its social media budget 30% for campaigns on Snapchat, Instagram and Facebook. And advertising on Snapchat will becomes the first choice for Target, with a Thanksgiving-themed geofilter for US users and a new holiday-themed geofilter each day through Christmas.

In terms of social media, Facebook and Instagram also lauched some new functions to better promote holiday campaigns. Facebook’s new “Shopping” sections on the site and app can curate advertisers’ products in a single place side by sede with its familiar News and Groups. 

http://www.retaildive.com/news/macys-and-target-are-ramping-up-their-social-media-holiday-marketing-campa-1/409786/

http://www.adweek.com/news/technology/how-macys-will-target-its-facebook-and-instagram-ads-holidays-168243

Facebook allows Google’s deep link

Facebook and Google have reached an agreement recently that Facebook allows Google to “crawl and index” information on its Android mobile app. This is a kind of large break through, which acts as a bridged between search on the web and apps.

Actually this is a win-win strategy and may become open a new page for both social media and web search engine.

For Facebook, it gets more free traffic from Google, who dominates the web search service. For Google, it tends to show more comprehensive contents that might satisfy what people are searching for. Due to Google App Indexing, Google can directly jump people from a web page into a publisher’s app with the same content. Meanwhile, this move will encourage other publishers, such as Instagram and Twitter, to make use of it, and this can be a better experience for Google’s mobile users. "Whether you're searching for a movie, an apartment, restaurant, shoes, news article, book, recipe, or even a job, you can now go directly to the relevant content within apps that you've installed on your phone."

http://searchengineland.com/facebook-google-app-indexing-236164

http://www.zdnet.com/article/facebook-links-in-google-on-android-will-now-launch-facebooks-app/

http://gadgets.ndtv.com/apps/news/facebook-allows-google-to-deep-link-its-app-in-mobile-search-results-766165