Showing posts with label Lauren Amery. Show all posts
Showing posts with label Lauren Amery. Show all posts
Tuesday, December 01, 2015

Direct Selling via Social Selling

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While it is often overlooked as a sales channel, the Tupperware model of direct selling continues to thrive today. According to the Dire...
Tuesday, November 24, 2015

The Social Commerce Growth Wave

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While still a small contributor to overall e-commerce sales volumes, social commerce is becoming hard to ignore. Social media driven e-comm...
Wednesday, November 18, 2015

Will Yahoo's Polyvore Purchase Pay Off?

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Social commerce site Polyvore was purchased by Yahoo back in September for $230 million as part of Marissa Mayer's "MaVeNS," ...
Tuesday, November 10, 2015

Chief Digital Officers are the Newest C-Suite in Luxury Fashion

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Luxury fashion brands have been slow to adapt to the digital age fearing that somehow e-commerce and digital advertising would dilute their...
Thursday, October 29, 2015

Yelp Winds Down Reliance on Display Ad Revenue

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In an effort to improve the user experience and focus on mobile Yelp is reducing the number of display ads on its site. Users primarily acc...
Wednesday, October 07, 2015

High Fashion's Increasing Use of Digital

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Luxury fashion brands have been reluctant to adapt to the digital age due largely to concerns about brand dilution. Many refuse to establis...
Monday, September 28, 2015

VW Doesn't Want Anyone to Think About Them Right Now

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In the midst of the much publicized Volkswagen emissions scandal the company has suspended most national advertising because according to ...
Monday, September 14, 2015

Far Fetch Opens E-commerce Platform for Brands

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Renowned fashion/tech unicorn, Farfetch, announced that they will provide brands with a white-label solution for brands. Farfetch started a...
Tuesday, September 08, 2015

How Under Armour Uses a Scrappy Outsider Will to Get What it Wants

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It has been hard not to notice Under Armour's rise to power. It took 19 years for the brand to be a major contender against Nike but it...