A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label LivingSocial. Show all posts
Showing posts with label LivingSocial. Show all posts
Wednesday, July 20, 2011

AmEx Wins!

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In professor Pham's Marketing class, we were lucky enough to have the CMO of American Express meet with us, and during that discourse he...
Monday, June 13, 2011

Groupon Vs Living Social – Their Approach to Advertising

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At the end of Q1 2011 Groupon had 83 million total subscribers compared to 26 million for Living Social. At first glance it seems that Group...
2 comments:
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