Showing posts with label Mary Linnane. Show all posts
Showing posts with label Mary Linnane. Show all posts
Friday, April 17, 2015

What Will Snapchat ads look like? The Company Isn't Sure

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According to Advertising Age, Snapchat is pulling back on its first first ad format and rethinking its pitch to advertisers.  The current li...
Thursday, April 02, 2015

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Watching Videos Watching You How many people, if given the option, would allow an advertiser to control their computer cameras? A good f...

When Stores Stop Selling

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Within the past year, online retailers Amazon and Birchbox have each opened their first brick-and-mortar stores.  This move is a sign tha...
Friday, March 13, 2015

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TAG: Battling the Bots I wrote last week about how many advertisers are exactly sure of the effectiveness of their digital marketing ca...
Wednesday, March 04, 2015

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Marketers Ditch Unsure Agencies and Buy Programmatic Video Ads According to Strata Marketing, there is a lot of uncertainty when it comes ...
Friday, February 20, 2015

Why Spend Ad Dollars If You're Not Learning Anything? Here's A Solution.

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I caught Jebbit co-founder Jonathan Lacoste on CNBC early yesterday morning at Equinox (I was on the stairmaster and the other channels av...
Friday, February 13, 2015

Serial Podcasting For Brands

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Forbes published an article  that posed an interesting idea for how companies can shake up their digital marketing: by podcasting. Althoug...
Friday, February 06, 2015

Advertising vs. Authenticity: The NFL's "No More" Commercial

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Adweek published a clever video featuring young women watching Superbowl ads, then speaking candidly after each one.  The big idea o...
Wednesday, January 21, 2015

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30 Days? According to an Adage article  this month, that's the new window the Obama administration is pitching as a national stan...