Very funny article from the Huffington Post showing the latest trend in Facebook: funny fake events.
The most funny thing about this trend is the number of people signing up for ridiculous event like the new year's plan for "Crying and Eating Bread by Yourself on the Floor" which apparently will be a success as more than 35,000 people will be attending it. Or " eat flamin hot cheetos till you see god" to which more than 25,000 people are going on Christmas eve.
Creativity never ceases to surprise and this fake events trend is probably here to stay for a while.
Link to story
Showing posts with label Mateo Lopez Saubidet. Show all posts
Showing posts with label Mateo Lopez Saubidet. Show all posts
Wednesday, December 02, 2015
Privacy Violation Pains for Google
Google’s Education Service Is Under Fire for Privacy Violations
A digital rights watchdog asked the Federal Trade Commission on Tuesday to investigate Google’s popular education service, alleging that it violates the company’s pledge to restrict its use of student data.
Interesting note about the problems that Google is having due to privacy violations. Worth noting, when people sign up for a Google account the terms of service include the permission for Google to track the user and therefore user should know in advance Google has the power and ability to track them. But things are different in the education world as Google has pledged to only user student data for educational purposes but the boundaries seem to be very thin on this.
It will be very interesting to see the legal outcome and how this sets a precedent for future cases.
Link to story
A digital rights watchdog asked the Federal Trade Commission on Tuesday to investigate Google’s popular education service, alleging that it violates the company’s pledge to restrict its use of student data.
Interesting note about the problems that Google is having due to privacy violations. Worth noting, when people sign up for a Google account the terms of service include the permission for Google to track the user and therefore user should know in advance Google has the power and ability to track them. But things are different in the education world as Google has pledged to only user student data for educational purposes but the boundaries seem to be very thin on this.
It will be very interesting to see the legal outcome and how this sets a precedent for future cases.
Link to story
Yahoo board still talking Alibaba
Yahoo's board is still debating the Alibaba spinoff
Yahoo's board of directors finished its first of three days of meetings on Wednesday without reaching a decision on whether to press ahead with the planned spinoff of its stake in Chinese ecommerce company Alibaba, according to CNBC's David Faber.The board meetings come amid media reports that Yahoo is considering selling its core internet business, either in addition to or instead of the Alibaba spinoff.
Interesting days for yahoo and the next couple of days could be key in the future of the company. If Yahoo decides to spin off its core internet business, where will the company be headed to?
Full story here
BrightFunnel Raises $6M To Connect Marketing And Revenue
BrightFunnel announced today that it has raised $6 million in Series A funding.
The startup offers attribution tools to track the sales impact of customers’ marketing efforts, and it also predicts the future impact of upcoming campaigns. CEO Nadim Hossain said this data is particularly important as “marketing is eating sales.”
In other words, marketing was traditionally the first step in the process, and then potential customers were handed over to the sales team. Nowadays, marketing continues throughout — in fact, BrightFunnel has found that 47 percent of marketing “touches” occur during the sales cycle.
In the past, Hossain has said his goal is to build “the Google self-driving car for marketers.” He said BrightFunnel hasn’t gotten there yet, but it’s giving marketers “that basic data-driven map get from Point A to point B.”
“The way you might optimize a route using Google Maps, we can help you optimize the path to revenue,” he added.
Full story here
The startup offers attribution tools to track the sales impact of customers’ marketing efforts, and it also predicts the future impact of upcoming campaigns. CEO Nadim Hossain said this data is particularly important as “marketing is eating sales.”
In other words, marketing was traditionally the first step in the process, and then potential customers were handed over to the sales team. Nowadays, marketing continues throughout — in fact, BrightFunnel has found that 47 percent of marketing “touches” occur during the sales cycle.
In the past, Hossain has said his goal is to build “the Google self-driving car for marketers.” He said BrightFunnel hasn’t gotten there yet, but it’s giving marketers “that basic data-driven map get from Point A to point B.”
“The way you might optimize a route using Google Maps, we can help you optimize the path to revenue,” he added.
Full story here
Tuesday, December 01, 2015
Google patents new functionalities of its self driving car
Really interesting article stating the progress google is making towards the self driving car and how the company is aiming at addressing the problem of human (both pedestrian and driver) interaction. Google is on the way to having a very human friendly product as more and more "humanoid" features are added to its self driving car. Definitively a very interesting story to follow closely as interaction problems continue to be addressed and mitigated.
The complete story here
The complete story here
Tuesday, November 17, 2015
Why 'header bidding' could be publishers' best bet for boosting revenue
Business Insider publishes a very interesting article about how header bidding is gaining more and more track and shifting the market. A key trend linked with header bidding is that it is returning power and influence to publishers, which are getting higher revenues and selling inventory at a premium.
"Header bidding gives publishers a much-needed advantage by streamlining auctions and allowing them to sell more of their inventory at a premium. Multiple platforms bid on an impression at once, before your inventory's trip down the waterfall, so its value is retained. More competition and more potential buyers translate into more demand and higher bids."
As the industry continues to change at a very fast pace, power and control continues to shift and go back and forth, but ultimately consumers are getting all the added value.
Link to complete story
"Header bidding gives publishers a much-needed advantage by streamlining auctions and allowing them to sell more of their inventory at a premium. Multiple platforms bid on an impression at once, before your inventory's trip down the waterfall, so its value is retained. More competition and more potential buyers translate into more demand and higher bids."
As the industry continues to change at a very fast pace, power and control continues to shift and go back and forth, but ultimately consumers are getting all the added value.
Link to complete story
Tuesday, September 29, 2015
Big data hits the road
Very interesting article about how big data and connectivity is revolutionizing the car industry. Car manufacturers begin ti see themselves more as mobility companies and less as manufacturers, and incorporating at a very fast pace all the connectivity and data sharing breakthroughs.
Worth mentioning, the article points out a very interesting fact about the ownership of the data itself and the problems that could arise around it.
[...]"The second entails the ownership of the data that the vehicles are generating, storing, and sharing. The issues are deceptively thorny. If the car is leased or financed, does the driver "own" the information or share it? Does the car maker that created the data-management systems own the information? Will automakers and software developers be compelled to pay drivers for data access?"[...]
Full Article Here
Worth mentioning, the article points out a very interesting fact about the ownership of the data itself and the problems that could arise around it.
[...]"The second entails the ownership of the data that the vehicles are generating, storing, and sharing. The issues are deceptively thorny. If the car is leased or financed, does the driver "own" the information or share it? Does the car maker that created the data-management systems own the information? Will automakers and software developers be compelled to pay drivers for data access?"[...]
Full Article Here
Tuesday, September 15, 2015
Total media advertising spending slows down, digital advertising provides only growth source.
It seems the lower growth of the world economy, is spilling its effects everywhere, and advertising spending is no exception.... Total media advertising spending forecasts for the next five years have been revised downwards and it seems the market will not grow as quickly as expected.
But what is more interesting about this is that the main source of growth for the whole market will come from digital advertising, expected to grow 18% this year and reaching over $ 170bn in 2015, which is translated into almost 30% of the total spending, while the sectors expected to contract the most are the "traditional" markets.
In the US, the most developed market, growht has been revised downwards to 4.5% from 5.2% previously estimated on March. This adjustment is mainly due to lower than expected revenues in TV, newspaper, radio and magazines.
The trend is clear, money is moving away from traditional and going into digital.
You can read the full story here.
But what is more interesting about this is that the main source of growth for the whole market will come from digital advertising, expected to grow 18% this year and reaching over $ 170bn in 2015, which is translated into almost 30% of the total spending, while the sectors expected to contract the most are the "traditional" markets.
In the US, the most developed market, growht has been revised downwards to 4.5% from 5.2% previously estimated on March. This adjustment is mainly due to lower than expected revenues in TV, newspaper, radio and magazines.
The trend is clear, money is moving away from traditional and going into digital.
You can read the full story here.
Growth
in North America is slower than previously forecast. Total ad spending
will grow 4.5% this year, less than the 5.2% forecast in March. The
downward adjustment is the result of lower-than-expected expenditures on
TV, newspaper, radio and magazines in the US. - See more at:
http://www.emarketer.com/Article/Total-Media-Ad-Spending-Growth-Slows-Worldwide/1012981#sthash.wneypgFB.dpuf
Growth
in North America is slower than previously forecast. Total ad spending
will grow 4.5% this year, less than the 5.2% forecast in March. The
downward adjustment is the result of lower-than-expected expenditures on
TV, newspaper, radio and magazines in the US. - See more at:
http://www.emarketer.com/Article/Total-Media-Ad-Spending-Growth-Slows-Worldwide/1012981#sthash.wneypgFB.dpuf
Growth
in North America is slower than previously forecast. Total ad spending
will grow 4.5% this year, less than the 5.2% forecast in March. The
downward adjustment is the result of lower-than-expected expenditures on
TV, newspaper, radio and magazines in the US. - See more at:
http://www.emarketer.com/Article/Total-Media-Ad-Spending-Growth-Slows-Worldwide/1012981#sthash.wneypgFB.dpuf
Growth
in North America is slower than previously forecast. Total ad spending
will grow 4.5% this year, less than the 5.2% forecast in March. The
downward adjustment is the result of lower-than-expected expenditures on
TV, newspaper, radio and magazines in the US. - See more at:
http://www.emarketer.com/Article/Total-Media-Ad-Spending-Growth-Slows-Worldwide/1012981#sthash.wneypgFB.dpuf
Growth
in North America is slower than previously forecast. Total ad spending
will grow 4.5% this year, less than the 5.2% forecast in March. The
downward adjustment is the result of lower-than-expected expenditures on
TV, newspaper, radio and magazines in the US. - See more at:
http://www.emarketer.com/Article/Total-Media-Ad-Spending-Growth-Slows-Worldwide/1012981#sthash.wneypgFB.dpuf
Growth
in North America is slower than previously forecast. Total ad spending
will grow 4.5% this year, less than the 5.2% forecast in March. The
downward adjustment is the result of lower-than-expected expenditures on
TV, newspaper, radio and magazines in the US. - See more at:
http://www.emarketer.com/Article/Total-Media-Ad-Spending-Growth-Slows-Worldwide/1012981#sthash.wneypgFB.dpuf
Growth
in North America is slower than previously forecast. Total ad spending
will grow 4.5% this year, less than the 5.2% forecast in March. The
downward adjustment is the result of lower-than-expected expenditures on
TV, newspaper, radio and magazines in the US. - See more at:
http://www.emarketer.com/Article/Total-Media-Ad-Spending-Growth-Slows-Worldwide/1012981#sthash.wneypgFB.dpuf
Wednesday, September 02, 2015
How Social Media Advertising is Disrupting Political Campaigns
In his latest online video ad, Donald
Trump uses an out-of-context quote from Jeb Bush to simultaneously
attack his rival GOP presidential candidate and stoke racial anxieties
about undocumented immigration. Like all of Trump's other ads posted to
Instagram, the video does not include any disclaimer stating that it was
paid for by the Trump campaign.
Why didn't Trump attach that otherwise ubiquitous disclaimer? The reason is that the Federal Election Commission doesn't require the disclaimer on online ads that a candidate's campaign did not pay to place or promote.
The FEC explains on its website that it generally requires public communications paid for by the campaigns of candidates for federal office to include a disclaimer noting just that. The definition of such political advertising, however, "does not include Internet ads, except for communications placed for a fee on another person's web site."
In other words, candidates are freed from the disclaimer rule on social media sites like Instagram.
There are also exemptions for small items, like bumper stickers and buttons, and impractical items, like skywriting and water towers. But Trump's ads garner much more attention, since almost anything he does, says or posts these days receives extended free play on TV and online news sites.
Some supporters of campaign finance regulation think the Trump ads should not be exempt. "It would seem to me a disclaimer should be applied," said Larry Noble, counsel for the Campaign Legal Center and former general counsel for the FEC.
Getting the FEC to make such a ruling would be difficult, however. Last year, the commission was asked by the Democratic firm Revolution Messaging whether political ads aimed at mobile phones and tablets could be exempt from the disclaimer requirement. The FEC deadlocked in a 3-3 vote, with Republican commissioners in support of the exemption and Democratic commissioners opposed.
http://www.huffingtonpost.com/entry/donald-trump-instagram-disclaimer_55e5eed5e4b0aec9f354b857
Why didn't Trump attach that otherwise ubiquitous disclaimer? The reason is that the Federal Election Commission doesn't require the disclaimer on online ads that a candidate's campaign did not pay to place or promote.
The FEC explains on its website that it generally requires public communications paid for by the campaigns of candidates for federal office to include a disclaimer noting just that. The definition of such political advertising, however, "does not include Internet ads, except for communications placed for a fee on another person's web site."
In other words, candidates are freed from the disclaimer rule on social media sites like Instagram.
There are also exemptions for small items, like bumper stickers and buttons, and impractical items, like skywriting and water towers. But Trump's ads garner much more attention, since almost anything he does, says or posts these days receives extended free play on TV and online news sites.
Some supporters of campaign finance regulation think the Trump ads should not be exempt. "It would seem to me a disclaimer should be applied," said Larry Noble, counsel for the Campaign Legal Center and former general counsel for the FEC.
Getting the FEC to make such a ruling would be difficult, however. Last year, the commission was asked by the Democratic firm Revolution Messaging whether political ads aimed at mobile phones and tablets could be exempt from the disclaimer requirement. The FEC deadlocked in a 3-3 vote, with Republican commissioners in support of the exemption and Democratic commissioners opposed.
http://www.huffingtonpost.com/entry/donald-trump-instagram-disclaimer_55e5eed5e4b0aec9f354b857
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