A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label Messaging Application. Show all posts
Showing posts with label Messaging Application. Show all posts
Friday, October 08, 2021

Make a Run for the (Gen Z) Border

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  Fast food legend Taco Bell has recently launched two new marketing initiatives that aim to further their grip on the Gen Z demographic. No...
Saturday, August 04, 2018

Facebook launched WhatsApp Business API

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People around the world use WhatsApp, one of the popular messaging applications, to connect with each other. To expand the user base not li...
Saturday, January 31, 2015

Internet Portal & Messaging App in the Case of South Korea

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Last summer in 2014, one of the biggest South Korean search portals Daum acquired KakaoTalk, a small start-up messaging application at t...
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