A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label Micro-moments. Show all posts
Showing posts with label Micro-moments. Show all posts
Thursday, December 03, 2015

Capture the Micro-moments and win customers

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Micro-moments is a recent novelty term invented by Google, which refers to the instant that triggers consumers to either search online or m...
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