A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label Programmatic advertising. Show all posts
Showing posts with label Programmatic advertising. Show all posts
Monday, November 30, 2015

Publishers' Adaptive Strategies against Ad-Blocking

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This year has been one big coming-out party for ad blocking. Thanks to Apple’s high-profile entry into the space, ad blocking has greatly i...
Saturday, November 14, 2015

WPP bought programmatic buying agency Essence Digital

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      WPP, the world’s largest advertising company by revenue, has recently acquired the “programmatic buying” agency Es...
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