Social Media experts reveal 10 big mistakes they've made so that you don't!

A Social media company wrote an article listing the top 10 mistakes they've made so that we don't have to! Daring, isn't it? The article claims that these mistakes has not only costed them reach and engagement but even fans and customers! Wondering what the mistakes were? Here's a quick list:

1. Focusing on quantity over quality
2. Being on all social media platforms
3. Posting the same content across platforms
4. Using only landscape images and videos
5. Sharing only our own content
6. Not curating user-generated content
7. Not uploading videos to social media platforms
8. Not targeting specific audience for our content
9. Not boosting the right posts
10. Not replying to questions on social (fast enough)

I've worked on a few social media campaigns and am guilty of 2,3, 9 and even 10! How about you?

Interested to know more? Read the detailed article here.

Link: 

https://blog.bufferapp.com/social-media-mistakes?utm_content=buffer85840&utm_medium=buffer_social&utm_source=facebook&utm_campaign=buffer_updates

Mobile apps transforming job search

Not long ago, Linkedin was the only social online tool for networking. But, times have changed. They say that finding a new job is like finding a life-partner. Some startups have taken that quote seriously (Weave) and are building apps to make the whole networking and recruiting process much easier. These startups are disrupting specific parts of the job-search process - surfing and finding people, reaching out and networking, application, cognitive assessment, interviewing etc. A recent article on techcrunch looked at this space in more detail: http://techcrunch.com/2015/11/27/how-mobile-apps-are-transforming-the-job-search/

Only time will tell how many of these will fundamentally end up changing the way we find and interview for jobs. Linkedin was obviously a great start in changing our habits!