Showing posts with label Russell Brown. Show all posts
Showing posts with label Russell Brown. Show all posts
Tuesday, December 08, 2015

The merging of MarTech and AdTech

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Previously MarTech (marketing technology) and AdTech (advertising technology) were very separate entities. MarTech refers to technology seek...

Mobile is the remote control for our lives

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This presentation repeated the idea that our mobile phones are becoming the remote controls for our lives. It is a really interesting concep...

"Mass Personalization" is recurring current theme in the industry

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The concept Mass Personalization refers to personalizing and customizing marketing to each individual consumer on a large scale. Personaliza...
Tuesday, December 01, 2015

Isreal-based Perion acquired NYC-based Ad Tech Company Undertone

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Undertone was acquired by Perion in a $180M all cash deal. The deal is meant to give Perion a bigger presence in the American market. It sug...
Tuesday, November 24, 2015

Fidelity writes down investment in Snapchat by 25%

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Fidelity wrote down the value of its large investment in Snapchat two weeks ago. This represents, among other things, a lack of trust in Sna...
Tuesday, November 10, 2015

Facebook's targeted display market is growing much faster than Google's

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Facebook's display ad sales strategy is growing revenue much faster than Google's. This reflects a superior ability to harness the t...
Tuesday, October 27, 2015

Pusher's rapid growth hints at future of mobile advertising

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A small, London based, startup called Pusher is reportedly sending 110 billion messages per month. This indicates they are growing rapidly, ...
Tuesday, October 06, 2015

New app blocks ads in all iOS apps

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A company called Been Choice has recently released its app of the same name in iTunes store. The app blocks ads in native applications in iO...
Tuesday, September 29, 2015

Virtual reality presents new opportunity for digital marketing

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Making Predictions about digital marketing is difficult partly because the landscape will likely change so much, digital marketing will hav...
Tuesday, September 15, 2015

Google tries to change their image in Europe through charm offensive

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Google is attempting to change how they are perceived in Europe from a pushy monopoly to an engine for growth. They are touting a report don...