A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label Search engine optimization. Show all posts
Showing posts with label Search engine optimization. Show all posts
Saturday, March 05, 2016

SEO Runs Both Ways: The Negative Side of Search

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By Blaire Townshend The benefits of Search Engine Optimization have been touted far and wide, and rightly so. When SEO is implemented effe...
Sunday, January 25, 2015

The most trusted name in news is... Google?

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This week the public relations firm Edelman released a report showing that online search is now a more trusted source of news and informa...
Tuesday, August 02, 2011

SEO Quake for FF

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Just a quick note--I've been doing a lot of pagerank research at my internship and SEO Quake , a plugin for your browser is fabulously g...
Sunday, July 03, 2011

SEO for Small Businesses

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Small- and medium-sized companies often resist spending on online advertising due to their limited marketing budgets and need for help when ...
2 comments:
Friday, February 19, 2010

On the lighter side... Search Marketing

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Another way to optimize your search marketing....
Wednesday, October 31, 2007

Search Engine Optimization Basics

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A pretty useful article on SEO basics. While the nature of marketing web sites has continually evolved from a focus on optimizing text to in...
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