A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label Segmentation. Show all posts
Showing posts with label Segmentation. Show all posts
Friday, July 21, 2017

Email Marketing: What Do Your Customers Really Want?

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Like it or hate it – email continues to reign as one of the most effective tools to engage with consumers in a personalized way. A research...
Sunday, June 12, 2011

MLB.com's Segmentation Shows Baseball's Wide Appeal

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Web technology enables web publishers to change, or segment, their message for different users. This capability increases Return on Investm...
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