A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label Social Analytics. Show all posts
Showing posts with label Social Analytics. Show all posts
Sunday, October 13, 2013

ABC's Deal with Facebook Creates a First in Television and Marketing Analytics

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Dancing With The Stars, ABC's celebrity reality competition, made news a few weeks ago as the first network show to get access to real ...
Wednesday, June 01, 2011

The Social Research and Analytics Opportunity

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I was intrigued by the first class on digital marketing, in particular, the impressive stats on the expected growth in just about every chan...
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